As many of our readers know, we are working to launch The Everyday Entrepreneur, A Community of Business. This is a real adventure because it encompasses all the ingredients of a new start-up that is dependant upon people who are as difficult to settle down as a herd of cats!

We have been working to build a launch party on May 18th 2010 to celebrate the birth of a new vision. Trust me, it IS like a new birth with all its pains and labor. Can you relate?

One of the big issues is working to start something without being burdened with a pile of debt. I think this has been my Achilles heal or my sanctuary in my own business life. Starting with no debt is a tremndously slow process. Oh sure it would be great to have everything and all the convenient tools to start with but when there is a lack of ability to produce...all the fancy toys and gidgits will not save you from the interest rate and the due dates.

You may be thinking "Well James, get with it, my business could not have started without taking on a certain amount of debt.." I agree, to a point. However, many people will start a new business without the proper plan matched with the appropriate amount of effort. A local business coach colleague once said to me: "James, the hardest issue most start-up entrepreneurs face is not getting the product made or the service well shaped, its getting them to actually go out and meet as many new people to build business. Sales...they don't like to do the actual act of SALES. If you can find a way to get them to cross the chasm between their business and their potial clients door knob, I will attend your workshops."

Well, I had to agree with my friend. A shoe string budget is a strategy that is meant to make us hungry enough to perform and hold our efforts accountable. If we can't master it at this stage then our standards for success will be set very low.

Another mentor of mine stated very plainly, "In business, nothing happens without sales". Did you read that clearly? If you do not consider yourself to be in sales then becoming an entrepreneur may not be the right path for you. Consider this concept carefully.

If you build it..they will need to know about it!

Enjoy your day!